Your optical shop answers, even when your staff can’t.
Optical shop software that answers WhatsApp for you
Orders, sales, inventory and customers from all your locations in one database, plus an AI WhatsApp bot that tells every customer where their glasses are, at any hour.
- Tested end to end with a 3-location optical shop
- All your locations in one database
- No handwritten receipts, no missed calls
The pain points
What is costing you customers today
These are the four problems optical shop owners mention most. Each one has an answer inside the system.
Today
Nobody answers when customers ask about their glasses
Customers call to ask if their glasses are ready and the team can’t keep up. Complaints, bad reviews and fights between the owner and the staff follow.
With SEGEN
The bot replies on WhatsApp in seconds, at any hour, with the real status of the order.
Today
The handwritten receipt gets lost
It is hard to read, impossible to search and useless for tracking the job.
With SEGEN
PDF receipt with a QR code, no printer needed. One button sends it to the customer.
Today
Several locations and no visibility
Nobody knows what each location holds or where each job stands until the customer complains.
With SEGEN
One database: orders, sales and inventory from every location, and a board you can filter by location.
Today
The customer leaves and never returns
Finished glasses nobody picks up, forgotten annual checkups and unpaid balances.
With SEGEN
Reminders for forgotten glasses, an annual eye-check list and receivables, one click away.
Chart 1
The questions nobody answers
Move the controls to match your shop and see how many customer questions go unanswered each month.
Estimate based on 26 working days a month and the assumptions you set. The share the bot resolves is an adjustable assumption, not a promised result. With the bot online, WhatsApp questions are answered in seconds; those that need a person go to an advisor.
How it works
From the counter to the customer’s WhatsApp
Your team moves the card on the web. The customer asks on WhatsApp and the bot answers with what was recorded, without making anything up.
Sample conversation
Steps for prescription glasses
- Received
- Lab
- Lens cuttingLaura is here
- Mounting
- Quality check
- Ready for pickup
- Delivered
Each job type has its own steps. A cleaning only goes through received, in progress, ready and delivered.
Everything in one database
Several locations, one database
Each location records its orders, sales and stock, and everything lands in the same database. The owner sees the whole business and each advisor works in their own location.
Your locations
One database
Who uses it
- Stock by location, with a ledger for every product and transfers between locations.
- Counter sales with discount and payment method, deducting from that location’s inventory.
- The frame on an order is picked from inventory and deducted automatically.
- One customer, one history, at whichever location serves them.
What it looks like inside
Received
In progress
Ready
Delivered
| Product | Category | Downtown | North | South | Total | Status |
|---|---|---|---|---|---|---|
| Acetate frame 4821 | Frames | 8 | 5 | 3 | 16 | In stock |
| Metal frame 2210 | Frames | 2 | 1 | 0 | 3 | Low stock |
| Polarized sunglasses | Sunglasses | 6 | 4 | 4 | 14 | In stock |
| Monthly contact lens | Contact lenses | 12 | 9 | 2 | 23 | In stock |
| Multipurpose solution 360 ml | Solutions | 20 | 14 | 16 | 50 | In stock |
| Hard case | Accessories | 3 | 1 | 2 | 6 | Low stock |
Stock is deducted from that location.
Monthly sales by location
To act on today
Illustrative screens with sample data.
Chart 2
The customers who never come back
Your customer base already holds prescriptions more than a year old. Each one is a sale you can invite to repeat.
The system finds prescriptions older than 12 months and lets you invite each customer with one button. The percentages are example scenarios, not a guarantee: results depend on your shop and your market.
All the advantages
What SEGEN Optical includes
Web software for orders, sales, inventory and customers, plus a WhatsApp bot that reads the same database.
AI WhatsApp bot, 24 hours
Recognizes the customer by phone number, ID or order and replies with the real status. It only uses what your team recorded and never gives out the prescription or other people’s data.
Order board by status
Cards with customer, job type, delivery date and balance. Works on any computer or phone.
9 job types
Prescription glasses, lenses in your own frame, mounting, repairs, adjustments, cleaning, contact lenses, sunglasses and other jobs, each with its own steps.
Customers with history
Type the ID and the details and last prescription fill in. Each customer has a file with every job.
PDF receipt, no printer
With a QR code to WhatsApp. View it, download it or send it to the customer with one button.
Several locations, one database
Each order carries its location and each advisor opens their own. The bot tells the customer where to pick up.
Owner’s control panel
Sales, collections, comparison by location, late orders and receivables.
Customer notifications
The customer is told when the job is ready. Forgotten glasses are reminded with one click.
Google reviews
On delivery, the customer gets a thank-you with the link to leave a review.
Annual eye-check and birthdays
A list of customers with prescriptions older than 12 months and this month’s birthdays, with a button to invite them.
Data consent
A checkbox on every order and on the PDF receipt. A prescription is health data, so signed consent is worth having.
Your own WhatsApp number
SEGEN connects your shop’s number the same day through its access as an official Meta provider (Business Solution Provider).
Counter sales
Search the product, apply a discount and a payment method, and stock is deducted from that location. PDF receipt by WhatsApp; sales feed the owner’s panel and the Excel export.
Inventory by location
Frames, sunglasses, lenses, contact lenses, solutions and accessories with stock per location, cost, price, low-stock alerts, a stock ledger and transfers between locations.
Optometry clinical records
Exam records with the final prescription and how it changes over time. Only the administrator and optometrists can see them. Check your country’s legal requirements with your optometrist.
How to get it
Three ways to own it
We quote it by your locations and users. Pick the option that suits you best.
Purchase
Pay once and the system is yours.
Installment financing
Start now and pay in installments.
Monthly rental
One monthly fee, no upfront investment.
We also offer it as a bundle with monitors or equipment for your counter. No published price: write to us and we will quote you.
Frequently asked questions
Do I need to install anything?
No. It is a web system: it works from any computer or phone with internet, at all your locations.
Can I use my shop’s own WhatsApp number?
Yes. SEGEN connects your shop’s own number the same day, through its access as an official Meta provider.
Does the bot make up answers?
No. It only answers with what your team recorded in the system, it never gives out the prescription or other people’s data, and it hands the conversation to an advisor when needed.
Does it work with a single location?
Yes. Orders, the bot, the receipt and the owner’s control work with one location. The multi-location features switch on when you add the others.
How much does it cost?
It is quoted by the number of locations and users. You can buy it, finance it in installments or rent it monthly.
What about my customers’ health data?
Every order has a data-consent checkbox that is also printed on the receipt, and clinical records are visible only to the administrator and optometrists. Before loading real data, the contract with the data-processing clause is signed.
How many questions a day are just “are my glasses ready?”
Tell us and in 10 minutes we will show you your shop running, with a real order and WhatsApp answering.
Request a demoChart figures are estimates based on the data you enter; they are not a guarantee of results. Screens are illustrative, with sample data.
Optical store software questions
What is the best optical store software?
One that tracks every order by stage, runs several locations on one database, manages frames and stock, and tells clients when their glasses are ready. SEGEN Optical adds a WhatsApp bot that answers order status 24/7.
Is there free optical shop software?
You can see a free demo on WhatsApp before deciding. Licenses are quoted and available as a purchase, financing or monthly rental.
